4/6/2024 0 Comments Lost in thailand 2012Highlighting the presence of Chinese films in the festival circuit - 112 films were shown in 576 screenings around the world during the year - the report indirectly confirms the widely-held view for years about the inability for the country’s films to become crossover hits abroad, with the success of Crouching Tiger, Hidden Dragon (2000) and Hero (2002) now ten years behind us and not having opened the commercial floodgates as industry executives here would have liked. Huang said Chinese films’ general influence overseas still “doesn’t match China’s position as a powerful nation, but it’s slowly increasing.” The figure represents a sharp decline from 2011, when 52 films generated $329.4 million (2.02 billion yuan) – a total that was itself frowned upon at the time as a sign of weakening business, given that the corresponding figure for 2010 was $574 million (3.52 billion yuan).ĭescribing the export of Chinese films as “lackluster,” institute chief Huang Huilin told the Chinese press in a briefing that the trend is “worrying.” The report stated that the underwhelming performance of Chinese films aboard is due to an underdeveloped marketing and sales structures, and “serious flaws” in the translation of the film’s titles and the provision of adequate subtitles. PHOTOS: China Box Office: 10 Highest-Grossing Movies of All Time
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